A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such emotions. In essence, empathy maps help place a focus on users, by putting product designers/marketers ...
Stereotypically, mothers are painted to be as those who stay at home and work towards building the lives of those around them – be it their children, husband or in-laws – rather than dedicating a part of their life to ...
With its delivery of exemplar services to its clients, iris communications was chosen among the vast pool of research agencies in the country, to collaborate on a project with an international client. The objective of said project was ...
Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its highest percentage of young people ever recorded in its history. They are a tough-minded, resilient ...
Taking on a new focus in strategic planning for 2019, iris communications’ called upon its strategic group to participate in its Strategic Planning Annual Conference (SPAC) on February 16th, 2019, in Lahore. Managing partners of iris communications, Huma Maqsood and Maryam ...
iris communications, a leading provider of market research and brand activation services is celebrating its 20th anniversary. The company has transformed from a two-person startup into one of Pakistan’s trusted enterprise that ...
Really helpful, being a blogge