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    Breaking News
    • COVID-19 The New Normal
    • Perception Study on COVID-19
    • iris communications Newsletter COVID-19
    • The Positive Note-Pakistan During COVID-19
    • GENCEPTION- Empathy Mapping of Pakistani
    • COVID-19 The New Normal
      COVID-19 The New Normal

      by : Admin April 10
    • Perception Study on COVID-19
      Perception Study on COVID-19

      by : Admin April 6
    • iris communications Newsletter COVID-19
      iris communications Newsletter COVID-19

      by : Admin March 25
    • The Positive Note-Pakistan During COVID-19
      The Positive Note-Pakistan During COVID-19

      by : Admin March 25
    • GENCEPTION- Empathy Mapping of Pakistani Millennials
      GENCEPTION- Empathy Mapping of Pakistani

      A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such ...

      by : Admin January 1
    • COVID-19 The New Normal
      COVID-19 The New Normal April 10 0 Comments
    • Perception Study on COVID-19
      Perception Study on COVID-19 April 6 0 Comments

    COVID-19 The New Normal

    by : Admin
    April 10
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    in : Marketing research , News & Updates , Pakistan
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    COVID-19 The New Normal

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    Perception Study on COVID-19

    by : Admin
    April 6
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    in : Health Conditions in Pakistan , infographic , infographics , Marketing research , News & Updates , Pakistan
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    Perception Study on COVID-19

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    iris communications Newsletter COVID-19

    by : Admin
    March 25
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    in : infographic , infographics , Marketing research , News & Updates , Pakistan
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    iris communications Newsletter COVID-19

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    The Positive Note-Pakistan During COVID-19

    by : Admin
    March 25
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    in : infographic , infographics , Marketing research , News & Updates , Pakistan
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    The Positive Note-Pakistan During COVID-19

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    GENCEPTION- Empathy Mapping of Pakistani Millennials

    by : Admin
    January 1
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    in : infographics , Marketing research , Pakistan , Qualitative Research , Quantitative
    1
    GENCEPTION- Empathy Mapping of Pakistani Millennials

    A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such emotions. In essence, empathy maps help place a focus on users, by putting product designers/marketers ...

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    The Evolution of Motherhood

    by : Admin
    October 9
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    in : Marketing research , Pakistan , Qualitative Research , Quantitative
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    The Evolution of Motherhood

    Stereotypically, mothers are painted to be as those who stay at home and work towards building the lives of those around them – be it their children, husband or in-laws – rather than dedicating a part of their life to ...

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    Achieving Milestones, Making Memories

    by : Admin
    June 12
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    in : Marketing research , Qualitative Research , Quantitative
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    Achieving Milestones, Making Memories

    With its delivery of exemplar services to its clients, iris communications was chosen among the vast pool of research agencies in the country, to collaborate on a project with an international client. The objective of said project was ...

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    Marketing in a Millennial’s World

    by : Admin
    May 20
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    in : Customer Service , Entrepreneurship , Marketing research , Pakistan , Qualitative Research , Quantitative
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    Marketing in a Millennial’s World

    Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its highest percentage of young people ever recorded in its history. They are a tough-minded, resilient ...

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    iris communications – Strategic Planning Annual Conference 2019

    by : Admin
    February 19
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    in : News & Updates
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    iris communications – Strategic Planning Annual Conference 2019

    Taking on a new focus in strategic planning for 2019, iris communications’ called upon its strategic group to participate in its Strategic Planning Annual Conference (SPAC) on February 16th, 2019, in Lahore. Managing partners of iris communications, Huma Maqsood and Maryam ...

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    We Have Just Turned 20!

    by : Admin
    July 21
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    in : News & Updates , Uncategorized
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    We Have Just Turned 20!

    iris communications, a leading provider of market research and brand activation services is celebrating its 20th anniversary. The company has transformed from a two-person startup into one of Pakistan’s trusted enterprise that ...

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