Stereotypically, mothers are painted to be as those who stay at home and work towards building the lives of those around them – be it their children, husband or in-laws – rather than dedicating a part of their life to ...
With its delivery of exemplar services to its clients, iris communications was chosen among the vast pool of research agencies in the country, to collaborate on a project with an international client. The objective of said project was ...
Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its highest percentage of young people ever recorded in its history. They are a tough-minded, resilient ...
Taking on a new focus in strategic planning for 2019, iris communications’ called upon its strategic group to participate in its Strategic Planning Annual Conference (SPAC) on February 16th, 2019, in Lahore. Managing partners of iris communications, Huma Maqsood and Maryam ...
iris communications, a leading provider of market research and brand activation services is celebrating its 20th anniversary. The company has transformed from a two-person startup into one of Pakistan’s trusted enterprise that ...
The PML-N government has unveiled its fifth budget with a total outlay of Rs4.75 trillion for the fiscal year 2017-18. The country’s economy has gone past the 5% threshold this year and has grown at 5.3%, the government has now ...
The United Nations Sustainable Development Solutions Network has been publishing The World Happiness Report annually since 2012. This year The World Happiness Report 2017 looks at trends in the data measuring how highly people evaluate their lives on ...
iris communications conducted its Strategic Planning Annual Conference (SPAC) on 4th February 2017, in Lahore. The strategic groups of iris communications consisting of managers and team leads with requisite roles and responsibilities were invited to the annual conference this year. ...
The focus group is a qualitative research technique used to collect data through group interaction on a topic or product determined by the researcher. The focus group comprises typically 6 to 10 people who are unfamiliar ...
Here, the research findings of the nationwide Tele Survey is shared, which was carried out by iris communications to access the performance of public offices. The nationwide poll was conducted in the month of December 2016. The opinion poll aims in assessing ...
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