Iris communications participated in a workshop held by Esomar in Dubai on March 3rd 2015. The workshop of ‘Transferring and Applying Insights Impactfully’ conducted by Mr. Andrew Vincent and Ms. Sangeeta Gupta allowed the participants of the MENAP region to implant their insights deeper in client decisions. This one day workshop brought people of the Marketing Research world from different regions on the same platform of dealing with clients and making their research results more insightful.