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    Breaking News
    • COVID-19 The New Normal
    • Perception Study on COVID-19
    • iris communications Newsletter COVID-19
    • The Positive Note-Pakistan During COVID-19
    • GENCEPTION- Empathy Mapping of Pakistani
    • COVID-19 The New Normal
      COVID-19 The New Normal

      by : Admin April 10
    • Perception Study on COVID-19
      Perception Study on COVID-19

      by : Admin April 6
    • iris communications Newsletter COVID-19
      iris communications Newsletter COVID-19

      by : Admin March 25
    • The Positive Note-Pakistan During COVID-19
      The Positive Note-Pakistan During COVID-19

      by : Admin March 25
    • GENCEPTION- Empathy Mapping of Pakistani Millennials
      GENCEPTION- Empathy Mapping of Pakistani

      A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such ...

      by : Admin January 1
    • COVID-19 The New Normal
      COVID-19 The New Normal April 10 0 Comments
    • Perception Study on COVID-19
      Perception Study on COVID-19 April 6 0 Comments

    A Synopsis of Federal Budget 2017-18

    by : Admin
    May 31
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    in : Marketing research , Pakistan
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    A Synopsis of Federal Budget 2017-18

    The PML-N government has unveiled its fifth budget with a total outlay of Rs4.75 trillion for the fiscal year 2017-18. The country’s economy has gone past the 5% threshold this year and has grown at 5.3%, the government has now ...

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    World Happiness Index 2017

    by : Admin
    April 18
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    in : Marketing research , Pakistan , Qualitative Research , Quantitative
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    World Happiness Index 2017

    The United Nations Sustainable Development Solutions Network has been publishing The World Happiness Report annually since 2012. This year The World Happiness Report 2017 looks at trends in the data measuring how highly people evaluate their lives on ...

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    iris communications’ Strategic Planning Annual Conference 2017

    by : Admin
    February 8
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    in : News & Updates
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    iris communications’ Strategic Planning Annual Conference 2017

    iris communications conducted its Strategic Planning Annual Conference (SPAC) on 4th February 2017, in Lahore. The strategic groups of iris communications consisting of managers and team leads with requisite roles and responsibilities were invited to the annual conference this year. ...

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    Using Focus Group in Market Research

    by : Admin
    January 30
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    in : Marketing research , Qualitative Research
    0
    Using Focus Group in Market Research

    The focus group is a qualitative research technique used to collect data through group interaction on a topic or product determined by the researcher. The focus group comprises typically 6 to 10 people who are unfamiliar ...

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    Public Opinion On The Performance Of Public Offices

    by : Admin
    December 24
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    in : infographic , infographics , Marketing research , Pakistan , Qualitative Research , Quantitative
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    Public Opinion On The Performance Of Public Offices

    Here, the research findings of the nationwide Tele Survey is shared, which was carried out by iris communications to access the performance of public offices. The nationwide poll was conducted in the month of December 2016. The opinion poll aims in assessing ...

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    The Global Hunger Index 2016 & Pakistan

    by : Admin
    October 18
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    in : Pakistan
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    The Global Hunger Index 2016 & Pakistan

    The Global Hunger Index (GHI) is a multidimensional statistical tool used to describe the state of countries' hunger situation. GHI is based on a country’s performance on indicators such as the proportion of the undernourished in the population, prevalence of ...

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    PTI’s Perception in KPK by KPK

    by : Admin
    August 22
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    in : Marketing research , Pakistan , Qualitative Research , Quantitative
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    PTI’s Perception in KPK by KPK

    Here, the findings of a perception study is shared, which was carried out in 23 districts of Khyber Pakhtunkhwa (KPK) in the months of July/August 2016. This study analyzes the half term performance of PTI lead government in KPK from ...

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    Poll Results-Perceptions of Urban Women on Panama Leaks

    by : Admin
    July 19
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    in : infographic , News & Updates , Pakistan , Qualitative Research , Quantitative
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    Poll Results-Perceptions of Urban Women on Panama Leaks

    We are pleased to announce the results of the poll which iris communications held in five major cities of Pakistan to judge the opinion of Pakistani urban women on Panama Leaks.

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    Announcement: Political Poll Results

    by : Admin
    July 18
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    in : Pakistan
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    Announcement: Political Poll Results

    iris communications held a political poll in the five major cities of Pakistan to judge the opinion of urban women on Panama Leaks. The results of the survey “Perceptions of Urban Women on Panama Leaks” will be announced on July ...

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    A Synopsis of Federal Budget 2016-17

    by : Admin
    June 8
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    in : Marketing research , Pakistan
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    A Synopsis of Federal Budget 2016-17

    The PML-N government has unveiled its fourth budget on Friday, June 3 2016 with a total outlay of Rs 4.42 trillion for the fiscal year 2016-17, indicating 7 percent increase over the outgoing fiscal year. This is a deficit budget ...

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