The two women who are breaking the entrepreneurial mold in market research industry

The two women who are breaking the entrepreneurial mold in market research industry

Women are playing their part not only in the nurturing of nations but also as the work force needed to uplift the economic position of a country. Pakistan has produced some inspiring women entrepreneurs who have changed the world’s point of view by their inspiring success stories. We come across passionate stories about women who with their sheer determination and hard work proven their abilities. But we hadn’t come across anything about the women who’ve shaped market research in the country.

The dynamic duo Maryam Wazirzada and Huma Maqsood who established iris communications more than 18 years ago, playing leading roles in making research industry successful. Since 1997, under Maryam Wazirzada and Huma Maqsood, iris communications presence and scope has grown. Both of them believe that by marshaling women’s energy and creativity in business success can be achieved.

MARYAM WAZIRZADA
Managing Partner-iris communications

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Maryam Wazirzada is Managing Partner at iris communications. She has been involved in various quantitative and qualitative research studies along with innumerable promotional activities of consumer products. Her experience encompasses training of human resource, customer handling, promotion and research planning, execution and overall management of financial and administrative responsibilities.
Maryam was also part of the Task Force for PMSP (Punjab Middle Schooling Project). She designed and implemented a survey for 5000 middle schools in Punjab with the objective of determining the facilities provided by the Government. She has conducted different corporate research projects for several MNCs including Unilever, P&G, Mobilink, Telenor, ICI Dulux, Rafhan Best Foods and Pepsi. She is a Certified International Trainer for Franklin Covey South Asia. She has managerial experience and training experience in different Multinationals like Packages, Nestle, Pepsi, ICI, and Telenor etc. She is Vice President of Market Research Society of Pakistan.
Maryam holds a Master’s Degree in Business Administration from University of Melbourne.

HUMA MAQSOOD
Managing Partner-iris communications

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Huma Maqsood is Managing Partner at iris communication. She has been involved in designing and implementing all varieties of sales promotion & research activities. She has been extensively involved in designing and conducting qualitative research studies since the past 10 years for several MNCs. She was part of World Bank task Force on Restructuring of Punjab Education Department from June 1996 – July 1997 as a Research Associate. She was responsible for survey designs, conducting sample test and report writing.
Huma was also part of the Task Force for PMSP (Punjab Middle Schooling Project). She was involved in conducting a situation analysis of the existing literacy patterns, capacity building of teachers, curriculum evaluation and program assessment of the primary schools in Punjab regarding enrolment, teacher training etc. She is an International Trainer for Franklin Covey South Asia and has managerial Experience in Multinationals like Tetra Pak Pakistan.
Huma holds a Master’s Degree in Business Administration from University of Melbourne.

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