Research Services

• Qualitative Research

iris communications is a Pakistan based independent market research company offering a full range of qualitative market research solutions from last 18 years to its prestigious clients.

Main Advantages of iris Qualitative Research

• In house team of experienced moderators
• Accurate and actual recruitment across SECs
• Competitive Costs
• We match your timelines i.e. meeting the timelines
• In house Supervision and back checking of field staff.
• In house transcribers and content analysts

• Quantitative Research

iris communications is a Pakistan based independent market research company offering a full range of quantitative market research solutions from last 15 years to its prestigious clients.

Main Advantages of iris Qualitative Research

• Experienced and dedicated team of project managers
• Nationwide field network having diverse quantitative research experience
• Rigorous field staff training procedures
• Strict field protocols along with strong back checking mechanism for quality assurance
• In-house data processing (collection /entry/coding /tabulations/analysis) structure.
• Team of data analysts for hypothesis testing and other statistical operations

• PAPI/CAPI techniques used for data collection
• Tablets used for Computer aided personal interviews
• Availability of SPSS based data processing/analysis set-up
• Availability of Centralized setup for tele surveys

• Mystery Shopping

Mystery Shopping is the practice of using shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising and product quality.

Mystery Shopping goes by many names:

• Secret Shopping
• Mystery Customers
• Spotters
• Anonymous Audits
• Virtual Customers
• Employee Evaluations
• Performance Audits

Why use Mystery Shopping

It costs 10x more to get a new customer than to keep an existing one. One unhappy customer will tell 5 other people of their bad experience with service

Main Advantages of iris Mystery Shopping

• Use of high tech equipment/spy instrument
• Smooth Process flow
• Quality assurance protocols at each stage of process flow
• Large pool of trained & flexible mystery shoppers
• Consolidated Analysis Report provided at the end of each quarter
• Non-disclosure agreement with mystery shoppers
• Coverage of remote/ far-flung areas
• Deadlines are followed rigorously
• Experienced and dedicated team of project managers
• In house video editing to label/caption/ render/ voice enhancement in case of VMS
• Competitive cost solutions
• Timely delivery/ submission of deliverables

Brand Activation
iris is involved in all kinds of creative Brand activations where a direct consumer contact is involved. Through our various creative BTL activation we are able to attract and interact a customers to feel , touch and use the product and build an immediate association with the product. Our activation solutions ensure brand recognition and recall while at the same time highlights the features of the product.