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Bringing Back Human Virtue in Market Research While we talk about many things in market research and consumer insights, honesty, transparency and accurate results. There’s one concept that seems to be slipping through the cracks: human virtue. Yes, we discuss being honest with data. We talk about transparency in sample sizes and in how we...

All-in-One Is Back 💡 Increasing costs, mindset shifts, and other factors have led consumers to prefer all-in-one solutions over two-in-one options, signaling a shift toward convenience and greater value. This change is visible across all product categories, from hair care and tech to gadgets and skincare. 💡🧴📱 The modern consumer now demands multi-functional solutions and...

Consumer Centricity    Consumer-Centric Thinking In many companies, marketing, product development, and sales often work separately, leading to confusion and misalignment. Sometimes, this disconnect runs so deep that the business struggles to create the right products and strategies that truly serve the customer. A consumer-centric approach changes that. It ensures that all departments—finance, sales, production,...

Consumer Insights – Time for a seat at the table?    With the advent of AI and big data, obtaining insights has never been easier. Vast amounts of information can now be streamlined, allowing us to track patterns, identify trends, and make data-driven decisions.   But what is the real value of insights if they...

Developing Quality Questionnaires for Market Research Designing a good-quality questionnaire is crucial for any successful market research project.  A questionnaire not only ensures accurate, actionable insights but makes for a better experience for the respondents Here is a comprehensive guide on developing questionnaires for market research:      Avoid Ambiguous Questions Unclear or vague questions...

Interactively procrastinate high-payoff content without backward-compatible data. Quickly cultivate optimal processes and tactical architectures. Completely iterate covalent strategic theme areas via accurate e-markets.