Quantitative Research

The relationship between brands and consumers is a bridge built on understanding. iris Quantitative Research acts as the architect of this bridge, closing the gap between brands and their audience by translating the heartbeat of the nation.
Our strengths
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Authentic Data
Stringent quality controls, alongside global statistical tools such as Survey Reporter and proprietary models, underpin the authenticity of the data
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Rich Insights
Combining operational excellence with a hands-on approach with consumers leading to unbiased responses

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Experienced Team
Seasoned team, averaging over ten years of experience

Quantitative Research
Understanding the true reality of consumers on the ground is a challenging metric, yet iris has consistently delivered exemplary services in quantitative research for the past two decades. iris acts as an intermediary, identifying gaps between companies and customers to aid in achieving their strategic goals.

The relationship between brands and consumers is a bridge built on understanding. iris Quantitative Research acts as the architect of this bridge, closing the gap between brands and their audience by translating the heartbeat of the nation.

The success of iris quantitative research is evident through long-term client relationships across diverse product categories. The operational excellence in the field, coupled with a hands-on approach to communicating with consumers in their language, yields unbiased responses and provides rich insights.

Stringent quality controls, alongside global statistical tools such as Survey Reporter and proprietary models, underpin the authenticity of the data. Its seasoned team, averaging over eight years of experience, highlights the command of iris over quantitative research. iris stands out by embracing clients' challenges and providing innovative, cost-effective solutions. From the initial product encounter to disposal, iris guides brands by steering through the complexities of data, translating numbers into emotions, and transforming insights into strategies. Insights that resonate with the hearts of consumers, positioning iris as the dedicated one-window problem solver in quantitative research.
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Quantitative Research
Understanding the true reality of consumers on the ground is a challenging metric, yet iris has consistently delivered exemplary services in quantitative research for the past two decades. iris acts as an intermediary, identifying gaps between companies and customers to aid in achieving their strategic goals.

The relationship between brands and consumers is a bridge built on understanding. iris Quantitative Research acts as the architect of this bridge, closing the gap between brands and their audience by translating the heartbeat of the nation.

The success of iris quantitative research is evident through long-term client relationships across diverse product categories. The operational excellence in the field, coupled with a hands-on approach to communicating with consumers in their language, yields unbiased responses and provides rich insights.

Stringent quality controls, alongside global statistical tools such as Survey Reporter and proprietary models, underpin the authenticity of the data. Its seasoned team, averaging over eight years of experience, highlights the command of iris over quantitative research. iris stands out by embracing clients' challenges and providing innovative, cost-effective solutions. From the initial product encounter to disposal, iris guides brands by steering through the complexities of data, translating numbers into emotions, and transforming insights into strategies. Insights that resonate with the hearts of consumers, positioning iris as the dedicated one-window problem solver in quantitative research.
Quantitative Research Design
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Usage and Attitude Surveys

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Concept\Product\

Packaging\Adclinic

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Brand health tracking

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Perception studies

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Profiling studies

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Customer satisfaction studies

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Customer journey mapping

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Cultural audits

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Social performance measurement studies

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Employee engagement surveys

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Shopping trends studies

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Preferred employer Surveys

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Price Surveys

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Target audience surveys

Quantitative Research Methodologies
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CLTs: Central Location Tests

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HUT: Home Usage Tests

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Random Door-to-Door surveys

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Mall intercepts

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Telephonic Surveys

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Observational connects

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Appointments-based surveys

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Consumer Pannels

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Shelf Audits

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Digital Diaries

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