Mission
The mission of iris is to serve its clients as true partners so that they can make the best decisions and execute the best plans to achieve their goals. We pursue this mission by delivering clients rigorous market research, by devising strategies to enhance the value of their brands, and by helping them connect with and delight their customers.
Vision
Our vision is a world where every business achieves its full potential. We envision a Pakistan with a strong business sector, guided by reliable data and committed to the well-being of all stakeholders.
Vision
Our vision is a world where every business achieves its full potential. We envision a Pakistan with a strong business sector, guided by reliable data and committed to the well-being of all stakeholders.
Who are we?
iris is fueled by a passion for understanding consumer behaviour— the art and science of knowing your consumers and bringing their stories to life. This is necessary for building great brands, achieving service excellence, and cultivating empathetic leaders connected to the pulse of their consumers. This connection of understanding the consumer language can only be built by digging deep into their needs and desires states.
At the forefront of consumer insights and brand activations in Pakistan, iris has evolved into a trusted name across diverse sectors and industries. The wide range of solutions offered by iris allows clients to have a telescopic view while focusing on the needs of the individual, helping clients convert insights into actionable business strategies to shape positive perceptions and increase brand loyalty.
At the forefront of consumer insights and brand activations in Pakistan, iris has evolved into a trusted name across diverse sectors and industries. The wide range of solutions offered by iris allows clients to have a telescopic view while focusing on the needs of the individual, helping clients convert insights into actionable business strategies to shape positive perceptions and increase brand loyalty.
Huma Maqsood
Managing Partner & Co-Founder
As a co-founder of Iris, Huma has played a pivotal role in expanding solutions and strategically aligning them with the needs of the market research sector in Pakistan. Her leadership is characterised by the ability to develop and implement research solutions that aim to bridge the gaps between clients and their consumers. Her expertise has led to the development of a comprehensive suite of consumer research solutions, contributing to the exponential growth of iris.
This expertise stems from the various roles she has held throughout her career spanning over twenty-five years, providing her with an in-depth perspective on individuals from various walks of life. Huma is also the managing partner of FranklinCovey Pakistan, the national franchise of a global brand that transforms organisations by building exceptional leaders, teams, and cultures that get results. As an international trainer and facilitator for FranklinCovey Pakistan, she deeply values the role of culture and leadership in a company’s growth, assisting organisations in understanding how to bring the best out of their teams.
Huma sits on the board of various public sector organisations and gives back to the community by being a part of various charities focused on education and preventive healthcare. Her passion for agriculture and the need for food security in Pakistan has led her to work with different communities across the country, supporting them in developing indigenous solutions to this critical aspect.
Huma believes that each of us is destined to make a positive impact on the lives of others, embodying the essence of success in both our personal and professional endeavours. She emphasises that anything achievable within our sphere of influence should be dedicated to enhancing and assisting the lives of those around us.
Huma holds a Master's Degree in Business Administration from the University of Melbourne.
This expertise stems from the various roles she has held throughout her career spanning over twenty-five years, providing her with an in-depth perspective on individuals from various walks of life. Huma is also the managing partner of FranklinCovey Pakistan, the national franchise of a global brand that transforms organisations by building exceptional leaders, teams, and cultures that get results. As an international trainer and facilitator for FranklinCovey Pakistan, she deeply values the role of culture and leadership in a company’s growth, assisting organisations in understanding how to bring the best out of their teams.
Huma sits on the board of various public sector organisations and gives back to the community by being a part of various charities focused on education and preventive healthcare. Her passion for agriculture and the need for food security in Pakistan has led her to work with different communities across the country, supporting them in developing indigenous solutions to this critical aspect.
Huma believes that each of us is destined to make a positive impact on the lives of others, embodying the essence of success in both our personal and professional endeavours. She emphasises that anything achievable within our sphere of influence should be dedicated to enhancing and assisting the lives of those around us.
Huma holds a Master's Degree in Business Administration from the University of Melbourne.
Huma Maqsood
Managing Partner & Co-Founder
As a co-founder of Iris, Huma has played a pivotal role in expanding solutions and strategically aligning them with the needs of the market research sector in Pakistan. Her leadership is characterised by the ability to develop and implement research solutions that aim to bridge the gaps between clients and their consumers. Her expertise has led to the development of a comprehensive suite of consumer research solutions, contributing to the exponential growth of iris.
This expertise stems from the various roles she has held throughout her career spanning over twenty-five years, providing her with an in-depth perspective on individuals from various walks of life. Huma is also the managing partner of FranklinCovey Pakistan, the national franchise of a global brand that transforms organisations by building exceptional leaders, teams, and cultures that get results. As an international trainer and facilitator for FranklinCovey Pakistan, she deeply values the role of culture and leadership in a company’s growth, assisting organisations in understanding how to bring the best out of their teams.
Huma sits on the board of various public sector organisations and gives back to the community by being a part of various charities focused on education and preventive healthcare. Her passion for agriculture and the need for food security in Pakistan has led her to work with different communities across the country, supporting them in developing indigenous solutions to this critical aspect.
Huma believes that each of us is destined to make a positive impact on the lives of others, embodying the essence of success in both our personal and professional endeavours. She emphasises that anything achievable within our sphere of influence should be dedicated to enhancing and assisting the lives of those around us.
Huma holds a Master's Degree in Business Administration from the University of Melbourne.
This expertise stems from the various roles she has held throughout her career spanning over twenty-five years, providing her with an in-depth perspective on individuals from various walks of life. Huma is also the managing partner of FranklinCovey Pakistan, the national franchise of a global brand that transforms organisations by building exceptional leaders, teams, and cultures that get results. As an international trainer and facilitator for FranklinCovey Pakistan, she deeply values the role of culture and leadership in a company’s growth, assisting organisations in understanding how to bring the best out of their teams.
Huma sits on the board of various public sector organisations and gives back to the community by being a part of various charities focused on education and preventive healthcare. Her passion for agriculture and the need for food security in Pakistan has led her to work with different communities across the country, supporting them in developing indigenous solutions to this critical aspect.
Huma believes that each of us is destined to make a positive impact on the lives of others, embodying the essence of success in both our personal and professional endeavours. She emphasises that anything achievable within our sphere of influence should be dedicated to enhancing and assisting the lives of those around us.
Huma holds a Master's Degree in Business Administration from the University of Melbourne.
Maryam Wazirzada
Managing Partner & Co-Founder
Maryam the co-founder of iris, has diligently implemented the strategic vision set out for the company over twenty-five years ago. Maryam is driven by the belief that with being principally centric, one can achieve sustainable results positively impacting people's lives. Her aspiration is for iris to be recognized as the most trustworthy company in Pakistan. A prominent entrepreneur, consultant trainer, and marketing researcher, Maryam Wazirzada is dedicated towards helping organisations building their brand equity by unleashing the untapped potential of their teams. Her current strategic focus is on her marketing research and training businesses. Maryam and her business partner, are proud owners of 100% women-owned enterprises adding to the diversity and gender parity initiative of Pakistan.
Besides being a marketing consultant, Maryam also has been passionate about corporate training for the past two decades. She is one of the Managing Partners for a global franchise, FranklinCovey Pakistan, which aspires to be the most trusted leadership brand in the world. It specialises in human behaviour and leadership development. Maryam is a senior consultant for FranklinCovey Pakistan where her expertise allows her to make a difference in the leadership and HR world.
Maryam is a member of an internationally recognized enterprise which enables research companies in becoming gobally recognized by complying to international standards. Earlier in her career, she has also been a visiting faculty in various leading educational institutions of the country inspiring the youth of Pakistan in inspiring them to become the future stars of the country.
Maryam holds a Master’s degree in Business Administration from the University of Melbourne.
Besides being a marketing consultant, Maryam also has been passionate about corporate training for the past two decades. She is one of the Managing Partners for a global franchise, FranklinCovey Pakistan, which aspires to be the most trusted leadership brand in the world. It specialises in human behaviour and leadership development. Maryam is a senior consultant for FranklinCovey Pakistan where her expertise allows her to make a difference in the leadership and HR world.
Maryam is a member of an internationally recognized enterprise which enables research companies in becoming gobally recognized by complying to international standards. Earlier in her career, she has also been a visiting faculty in various leading educational institutions of the country inspiring the youth of Pakistan in inspiring them to become the future stars of the country.
Maryam holds a Master’s degree in Business Administration from the University of Melbourne.
Why iris? Nationwide Footprint
At the forefront of consumer insights and brand activations in Pakistan, iris has evolved into a trusted name across diverse sectors and industries.
25
years in
business
100+
cities
covered
400
iris minders
across Pakistan
International
Footprint
3
continents
5
countries
30+
solutions
Trusted by Leading Brands
What our clients say about us
iris communications is one of the best research agencies I’ve had the pleasure of working with. The client servicing is top notch, their turnaround time is outstanding and data quality is impeccable. Since 2022, iris has been my research partner of choice for all my strategic studies. Rabiya, Asim and Zahid always over deliver when it comes to timelines and overall support not just CMI but even the rand teams at NFL.
My first time working with iris communications to conduct a customer satisfaction survey was an outstanding experience. Iris has an exceptional team that surpassed my expectations with their meticulous attention to detail and reliability in terms of meeting deadlines. Their acumen for market research is above par. Would love to work with them again
I have worked in the research and consulting field as a strategist, and iris communications is one of my preferred partners for market research work. In addition to doing field work for us, they were the local partner for mystery shopping conducted. The work was always done with the highest level of professionalism with network based on local business practice. Working with iris communications was trustful, effective, and led us to insights that helped us and our clients improve their communications and customer satisfaction. Mr. Uzair’s team in particular was a great partner who gave his time to help us get the most out of our research and strategy building. will continue to work with iris communications and his great team.
iris communications is research partner of the bank for more than 4 years now. We’ve worked with many research agencies over the years, and I would rank iris communications as one of the most insightful and strategic teams with whom we’ve partnered. Their work has been to a consistently high standard and they are always willing to go the extra mile to ensure results. The skilled team of iris communications effectively communicates results, helped us better analyze our business insights and performance. They consistently provide the goods: analysis, advice, understanding, support, great attitude and a superb service. They are active listeners understanding our unique requirements, able to improvise when requested. It has been a very enriching experience working them. I highly recommend their expertise and integrity.
Working with iris has been one of the most splendid experiences. Their excellent understanding of our business needs and client centered approach helped us in garnering many useful insights to build purposeful people centric brands at Colgate Palmolive Pakistan.
iris communications is our long-term partner in mystery shopping and other quantitative and qualitative studies. They are amazing team to work with, truly professional and competent.. Always available and flexible to changes and effort. Keep up the work team iris.
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