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    Breaking News
    • COVID-19 The New Normal
    • Perception Study on COVID-19
    • iris communications Newsletter COVID-19
    • The Positive Note-Pakistan During COVID-19
    • GENCEPTION- Empathy Mapping of Pakistani
    • COVID-19 The New Normal
      COVID-19 The New Normal

      by : Admin April 10
    • Perception Study on COVID-19
      Perception Study on COVID-19

      by : Admin April 6
    • iris communications Newsletter COVID-19
      iris communications Newsletter COVID-19

      by : Admin March 25
    • The Positive Note-Pakistan During COVID-19
      The Positive Note-Pakistan During COVID-19

      by : Admin March 25
    • GENCEPTION- Empathy Mapping of Pakistani Millennials
      GENCEPTION- Empathy Mapping of Pakistani

      A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such ...

      by : Admin January 1
    • COVID-19 The New Normal
      COVID-19 The New Normal April 10 0 Comments
    • Perception Study on COVID-19
      Perception Study on COVID-19 April 6 0 Comments

    GENCEPTION- Empathy Mapping of Pakistani Millennials

    by : Admin
    January 1
    0 Comments
    in : infographics , Marketing research , Pakistan , Qualitative Research , Quantitative
    1
    GENCEPTION- Empathy Mapping of Pakistani Millennials

    A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such emotions. In essence, empathy maps help place a focus on users, by putting product designers/marketers ...

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    The Evolution of Motherhood

    by : Admin
    October 9
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    in : Marketing research , Pakistan , Qualitative Research , Quantitative
    0
    The Evolution of Motherhood

    Stereotypically, mothers are painted to be as those who stay at home and work towards building the lives of those around them – be it their children, husband or in-laws – rather than dedicating a part of their life to ...

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    Achieving Milestones, Making Memories

    by : Admin
    June 12
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    in : Marketing research , Qualitative Research , Quantitative
    0
    Achieving Milestones, Making Memories

    With its delivery of exemplar services to its clients, iris communications was chosen among the vast pool of research agencies in the country, to collaborate on a project with an international client. The objective of said project was ...

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    Marketing in a Millennial’s World

    by : Admin
    May 20
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    in : Customer Service , Entrepreneurship , Marketing research , Pakistan , Qualitative Research , Quantitative
    6
    Marketing in a Millennial’s World

    Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its highest percentage of young people ever recorded in its history. They are a tough-minded, resilient ...

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    World Happiness Index 2017

    by : Admin
    April 18
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    in : Marketing research , Pakistan , Qualitative Research , Quantitative
    0
    World Happiness Index 2017

    The United Nations Sustainable Development Solutions Network has been publishing The World Happiness Report annually since 2012. This year The World Happiness Report 2017 looks at trends in the data measuring how highly people evaluate their lives on ...

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    Using Focus Group in Market Research

    by : Admin
    January 30
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    in : Marketing research , Qualitative Research
    0
    Using Focus Group in Market Research

    The focus group is a qualitative research technique used to collect data through group interaction on a topic or product determined by the researcher. The focus group comprises typically 6 to 10 people who are unfamiliar ...

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    Public Opinion On The Performance Of Public Offices

    by : Admin
    December 24
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    in : infographic , infographics , Marketing research , Pakistan , Qualitative Research , Quantitative
    0
    Public Opinion On The Performance Of Public Offices

    Here, the research findings of the nationwide Tele Survey is shared, which was carried out by iris communications to access the performance of public offices. The nationwide poll was conducted in the month of December 2016. The opinion poll aims in assessing ...

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    PTI’s Perception in KPK by KPK

    by : Admin
    August 22
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    in : Marketing research , Pakistan , Qualitative Research , Quantitative
    0
    PTI’s Perception in KPK by KPK

    Here, the findings of a perception study is shared, which was carried out in 23 districts of Khyber Pakhtunkhwa (KPK) in the months of July/August 2016. This study analyzes the half term performance of PTI lead government in KPK from ...

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    Poll Results-Perceptions of Urban Women on Panama Leaks

    by : Admin
    July 19
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    in : infographic , News & Updates , Pakistan , Qualitative Research , Quantitative
    0
    Poll Results-Perceptions of Urban Women on Panama Leaks

    We are pleased to announce the results of the poll which iris communications held in five major cities of Pakistan to judge the opinion of Pakistani urban women on Panama Leaks.

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    The two women who are breaking the entrepreneurial mold in market research industry

    by : Admin
    March 7
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    in : Entrepreneurship , Marketing research , Pakistan , Qualitative Research
    0
    The two women who are breaking the entrepreneurial mold in market research industry

    Women are playing their part not only in the nurturing of nations but also as the work force needed to uplift the economic position of a country. Pakistan has produced some inspiring women entrepreneurs who have changed ...

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