A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such emotions. In essence, empathy maps help place a focus on users, by putting product designers/marketers ...
Stereotypically, mothers are painted to be as those who stay at home and work towards building the lives of those around them – be it their children, husband or in-laws – rather than dedicating a part of their life to ...
With its delivery of exemplar services to its clients, iris communications was chosen among the vast pool of research agencies in the country, to collaborate on a project with an international client. The objective of said project was ...
Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its highest percentage of young people ever recorded in its history. They are a tough-minded, resilient ...
The United Nations Sustainable Development Solutions Network has been publishing The World Happiness Report annually since 2012. This year The World Happiness Report 2017 looks at trends in the data measuring how highly people evaluate their lives on ...
The focus group is a qualitative research technique used to collect data through group interaction on a topic or product determined by the researcher. The focus group comprises typically 6 to 10 people who are unfamiliar ...
Here, the research findings of the nationwide Tele Survey is shared, which was carried out by iris communications to access the performance of public offices. The nationwide poll was conducted in the month of December 2016. The opinion poll aims in assessing ...
Here, the findings of a perception study is shared, which was carried out in 23 districts of Khyber Pakhtunkhwa (KPK) in the months of July/August 2016. This study analyzes the half term performance of PTI lead government in KPK from ...
We are pleased to announce the results of the poll which iris communications held in five major cities of Pakistan to judge the opinion of Pakistani urban women on Panama Leaks.
Women are playing their part not only in the nurturing of nations but also as the work force needed to uplift the economic position of a country. Pakistan has produced some inspiring women entrepreneurs who have changed ...
Managing Partner
Managing Partner
Really helpful, being a blogge