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iris, where customer-affinity is the top most priority!
iris is fueled by a passion for understanding consumer behaviour the art and science of knowing your
consumers and bringing their stories to life.
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We share
your vision

Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing base portals.

Why iris?

Global Association Recognition
Proudly associated with ESOMAR, a renowned worldwide opinion research association, reflecting our international credibility.
Rigorous Training and Supervision
Field staff undergo rigorous training, backed by in-house supervision and meticulous back-checking processes
Nationwide Presence and Reliability
With nationwide coverage, competitive costs, and adherence to your timelines, we deliver consistent, reliable results
Experienced Team Management
In-house, dedicated team managers ensure streamlined operations and exceptional service.
Precise Recruitment Strategies
Accurate selection across diverse Socio-Economic Classes (SECs) guarantees targeted research outcomes
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individual reflections in sync

iris, an acronym for “individual reflections in sync” captures the essence of its approach to uncovering the mysteries of consumer behaviour by collaborating with great teams. iris is numbers, statistics, insights, and much more.

It is the understanding of the heart and mind of the consumer, its evolutionary stages, the journey it has undergone, and where it aspires to go next. iris continues to build on the trust its clients have, and remain focused on the truth without compromising authenticity and the quality of service that defines iris.

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From insights to impact

At the forefront of consumer insights and brand activations in Pakistan, iris has evolved into a trusted name across diverse sectors and industries.
  • Deep Consumer Understanding
  • Tailored Client Solutions
  • Trusted Brand Activations
  • Diverse Sector Expertise
  • Actionable Insights for Loyalty
Consumer Insights
iris empowers businesses with a three-pronged approach to consumer insights: Qualitative Research, Quantitative Research, and Social Listening.
Service Quality Excellence
The success of iris in Service Quality Excellence lies in the authenticity of the experiences shared with its clients. The ‘moment of truth’ is not compromised;
Brand Engagement
At iris, brand engagement is more than just connecting with consumers; it is about breathing life into brands and converting strategies into unforgettable experiences.
Workplace Culture Insights
The right job, offering meaningful work, is twice as important as culture and four times more important than money.
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Welcoming transformational landscapes

iris is setting benchmarks of excellence at par with international agencies, becoming the preferred partner for leading global and local brands across the country.
Innovation98%
Evolution95%
Transformation99%

Iris team

What our clients say about us

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Professional, agile, knowledgeable

Professional, agile, knowledgeable

5
We have worked with a number of research firms in the past, but we feel we have found an ideal long-term partner in Iris Communications. They effectively understood the nature of our market and industry, as well as the goals we have for the research project, and suggested a way forward to achieving our business objectives. The reports and analysis by Iris Communications were outstanding tools that allowed us to drill down and identify the most compelling storylines for the research project. I found the Iris team to be professional, agile, knowledgeable and capable to meet stringent timelines.
M.Mudassir Aqil
Ex- CEO - FINCA
Nothing sort of spectacular

Nothing sort of spectacular

5
ris’s marketing and activation subsidiary also supported my client’s project. The iris team consistently produced quality results on a high-pressure, high-profile project, culminating in a brand relaunch gala celebration that was nothing sort of spectacular. Market research and brand activation require both art and science. The Iris team bring both to the table in equal strength. They are also incredibly pleasant and professional to work with. I’ve worked with marketing and communications firms all over the world, and iris is simply the best in the business. Highly recommended.
Anne Folan
Founder & CEO Anne Folan Associates
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The key is to not just sell products but create meaningful connections.

This connection of understanding the consumer language can only be built by digging deep into their needs and desires states.

News & Articles

Our experts love to share knowledge. And it shows! Whether you have a business or technology need, you've come to the right place to find information you can use.
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Mystery Shopping Trainee
October 24, 2024
Communications Analyst
August 27, 2024
Business Analyst
July 7, 2024
Finance Manager
July 7, 2024
Project Manager
July 7, 2024
Hello world!
February 14, 2024
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Building Connections:
Creating Memorable
Experiences