Merchandising

Navigating the product-heavy retail landscape is no small feat, and the merchandising team strategically position stocks according to client-provided planograms, captivating customers through enticing displays, fostering brand loyalty and encouraging impulse buying. Merchandising isn't merely about arranging products on shelves; it's the art of narrating your brand's story to the world in a crowded retail landscape where each shelf vies for attention.

With over a decade of experience, the purpose-built smart merchandising application, iSMART, delivers real-time market reports, consumer trends, and competition tracking, revolutionizing merchandising operations. A dedicated team of over 200 merchandisers and supervisors nationwide enables iris to tap into new markets, providing customers with a myriad of brand choices. Training and refresher courses ensure the merchandising force is well-equipped to handle tasks and adapt to the latest industry trends.

The merchandising functionality integrates the AVA framework - ‘Availability, Visibility, and Accessibility’ - for comprehensive market coverage, emphasizing block displays, shelf selection and effective Point of Purchase (POP) deployment. In addition, the in-house team designs and creates diverse marketing materials, including corporate stalls, display racks, shop signage, shelf talkers and corporate giveaways.

iris is proud of achieving defined Key Performance Indicators (KPIs) through efficient operations, with transparency as the hallmark, instilling trust in clients. The merchandising unit creates a unique connection between the distribution sales force, merchandisers and consumers creating avenues for exchange, ideation and conversations. iris offers a collaborative partnership, unparalleled merchandising expertise, and a commitment to driving success in the competitive retail landscape.