Qualitative Research

The meticulous analysis of linguistic and behavioural nuances not only identifies consumer needs but also reveals their desires. The outcome is actionable research findings that rectify pain points and foster enduring consumer loyalty.

The approach to qualitative research at iris is anchored in honesty and transparency, ensuring that every dataset presented mirrors the truth of consumer behaviours and market trends. iris adopts a collaborative and tailored approach that commences from the initial conversations and extends through the dedicated project manager, ensuring clients stay informed throughout the research process. This approach offers pragmatic and objective support at every stage of the journey.

With over two decades of experience, iris stands as a powerhouse in the field, providing a diverse array of tailor-made solutions and deploying research techniques at par with international best practices. The in-house team of technically adept moderators ensures seamless project execution and constant innovation to understand shopper behaviour and monitor the consumer pulse.

What sets iris apart is its unique approach to recruiting industry specialists, including chefs, doctors, business experts, and C-suite leaders. This rare opportunity allows clients to gain insights from professionals who intimately understand specific industries. The reliable practices and studies, coupled with quality recruitment and moderation, form the backbone of the commitment to delivering authentic insights.

From product exposure to the final interaction, iris decodes the reasons behind recurring cycles or one-time experiences. By providing a deeper understanding of customer preferences, market dynamics, and potential challenges, iris empowers clients to make informed decisions and take strategic actions.