iris, where customer-affinity is the top most priority!
iris is fueled by a passion for understanding consumer behaviour the art and science of knowing your
consumers and bringing their stories to life.
consumers and bringing their stories to life.
We share
your vision
Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing base portals.
Why iris?
Global Association Recognition
Proudly associated with ESOMAR, a renowned worldwide opinion research association, reflecting our international credibility.
Rigorous Training and Supervision
Field staff undergo rigorous training, backed by in-house supervision and meticulous back-checking processes
Nationwide Presence and Reliability
With nationwide coverage, competitive costs, and adherence to your timelines, we deliver consistent, reliable results
Experienced Team Management
In-house, dedicated team managers ensure streamlined operations and exceptional service.
Precise Recruitment Strategies
Accurate selection across diverse Socio-Economic Classes (SECs) guarantees targeted research outcomes
individual reflections in sync
iris, an acronym for “individual reflections in sync” captures the essence of its approach to uncovering the mysteries of consumer behaviour by collaborating with great teams. iris is numbers, statistics, insights, and much more.
It is the understanding of the heart and mind of the consumer, its evolutionary stages, the journey it has undergone, and where it aspires to go next. iris continues to build on the trust its clients have, and remain focused on the truth without compromising authenticity and the quality of service that defines iris.
From insights to impact
At the forefront of consumer insights and brand activations in Pakistan, iris has evolved into a trusted name across diverse sectors and industries.
- Deep Consumer Understanding
- Tailored Client Solutions
- Trusted Brand Activations
- Diverse Sector Expertise
- Actionable Insights for Loyalty
Welcoming transformational landscapes
iris is setting benchmarks of excellence at par with international agencies, becoming the preferred partner for leading global and local brands across the country.
Iris team
What our clients say about us
Professional, agile, knowledgeable
We have worked with a number of research firms in the past, but we feel we have found an ideal long-term partner in Iris Communications. They effectively understood the nature of our market and industry, as well as the goals we have for the research project, and suggested a way forward to achieving our business objectives. The reports and analysis by Iris Communications were outstanding tools that allowed us to drill down and identify the most compelling storylines for the research project. I found the Iris team to be professional, agile, knowledgeable and capable to meet stringent timelines.
Nothing sort of spectacular
ris’s marketing and activation subsidiary also supported my client’s project. The iris team consistently produced quality results on a high-pressure, high-profile project, culminating in a brand relaunch gala celebration that was nothing sort of spectacular. Market research and brand activation require both art and science. The Iris team bring both to the table in equal strength. They are also incredibly pleasant and professional to work with. I’ve worked with marketing and communications firms all over the world, and iris is simply the best in the business. Highly recommended.
The key is to not just sell products but create meaningful connections.
This connection of understanding the consumer language can only be built by digging deep into their needs and desires states.
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Let’s transform data into decisions and relationships into enduring brand legacies.