where customer-affinity
is the top most priority!
Reflections In Sync
iris, an acronym for “individual reflections in sync” captures the essence of its approach to uncovering the mysteries of consumer behaviour by collaborating with great teams.
iris is numbers, statistics, insights, and much more. It is the understanding of the heart and mind of the consumer, its evolutionary stages, the journey it has undergone, and where it aspires to go next. iris’ forte lies in its ability to reach the diverse segments of the country, cutting across
socio-economic backgrounds, rural and urban populations and linguistic barriers to offer in-depth insights that help evolve the customer experience. iris continues to build on the trust its clients have, and remain focused on the truth without compromising authenticity and the quality of service that defines iris.
Services we offer
Consumer Insights
iris empowers businesses with a three-pronged approach to consumer insights: Qualitative Research, Quantitative Research, and Social Listening.
Service Quality Excellence
Ranging from real-time on-ground evaluations to comprehensive service quality assessments through mystery shopping and service quality audits
Brand Engagement
iris, through its experiential marketing, brand activations and merchandising services, not only boosts engagement but also nurtures customer loyalty
Workplace Culture Insights
The workplace culture surveys and insights by iris help drive positive change, foster engaged teams, and build thriving organizations.
Socio political polls
The socio-political polls by iris through diverse voices of the people, providing clients with insights into the perceptions and sentiments the general public.
holistic solutions
iris collaborates with its clients to understand their gaps and tailor solutions suited to their individual needs. The undivided attention, high-quality service and hands-on approach with every single client has been the driving force of its success. High client retention is a testament to the quality of service the iris client portfolio receives from its experienced and dedicated team.
Better Data
Actionable intelligence driving success
Better Results
Measurable impact for tangible growth
Better Execution
Seamless project management for success

what your
clients think
feel and want

what your
clients think
feel and want
Better Data
Actionable intelligence driving success
Better Results
Measurable impact for tangible growth
Better Execution
Seamless project management for success

what your
clients think
feel and want

iris Team

Huma Maqsood

Managing Partner

Maryam Wazirzada

Managing Partner

Asim Nawaz

Director Quantitative

Rabiya Faiq

Director Qualitative Research

Uzair Riaz Cheema

Unit Head
Mystery Shopping

Mubeen Akhtar

Director Brand Activation

Amina Usman

Head of Strategy
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Trusted by
leading brands

At the forefront of consumer insights and brand activations in Pakistan, iris has evolved into a trusted name across diverse sectors and industries
The heart of iris is defined by unity, respect and empowerment
iris is the culmination of a dream two bright young women had twenty-five years ago; to create a space driven by a culture of unity, a space that allowed for opinions to be heard, differences voiced, and valued individual growth.

It is this philosophy of building a culture of respect, inclusion and valuing every member of the iris team that has led to where it stands today. An organisation homegrown in Pakistan, iris is setting benchmarks of excellence at par with international agencies, becoming the preferred partner for leading global and local brands across the country.

At the helm of iris are Maryam and Huma, the personification of perseverance and unwavering resilience, who built a company embodying integrity, respect, quality service, accountability and empowerment as its core values. Today, iris is a team of dedicated and talented individuals who exemplify the values that laid the foundation of iris
Turning insights
into impact,
brand into
The cornerstones of our service excellence
The foundational elements that define our commitment to service excellence
  • Deep Consumer Understanding
  • Tailored Client Solutions
  • Trusted Brand Activations
  • Diverse Sector Expertise
  • Actionable Insights for Loyalty

Global Association Recognition

Proudly associated with ESOMAR, a renowned worldwide opinion research association, reflecting our international credibility.

Rigorous Training and Supervision

Field staff undergo rigorous training, backed by in-house supervision and meticulous back-checking processes
Nationwide Presence and Reliability
With nationwide coverage, competitive costs, and adherence to your timelines, we deliver consistent, reliable results
Experienced Team Management
In-house, dedicated team managers ensure streamlined operations and exceptional service.
Standards are best in class
Aside from the high quality research and professional support, the best added value of iris communications as a research partner is the trust. Coming from having high expectations from themselves, no corners are cut and standards are best in class. I will surely continue to rely on them
Adil Iraqi
Associate CI Director, Firmenich
Short of spectacular
During my assignments in Pakistan, I have relied on the iris communications team for many things: qualitative research, quantitative sampling, telephonic and in-person surveying, and in-depth analysis of findings. The iris team consistently produced quality results on a high-pressure, high-profile project, culminating in a brand relaunch gala celebration that was nothing sort of spectacular. They are also incredibly pleasant and professional to work with. I’ve worked with marketing and communications firms all over the world, and iris is simply the best in the business. Highly recommended.
Anne Folan
Founder & CEO, Anne Folan Associates
Let’s talk
Take the next step towards optimizing your business strategy. Reach out today and let's embark on a journey of growth and success together.

    Blogs & Updates
    Here iris team shares valuable insights, industry trends and updates with our audience, empowering them to make informed decisions in their respective fields.
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