Mystery Shopping

Mystery Shopping provides a peak into how customers purchase the product or service, how they interact with it, how the staff treats them and what is the overall customer experience. By asking the right questions, iris gathers relevant customer and employee insights, enhancing the overall customer experience.

This authentic representation of the customer experience by iris comes from over a decade of experience in diverse sectors, such as banking, telecom, FMCG, apparel, electronics, footwear and retail, covering the length and breadth of Pakistan. As a client-centric company, iris offers cost-effective services while providing a large pool of experienced and qualified field officers/mystery shoppers/auditors who undergo rigorous training to meet the benchmark of excellence.

iris has continually evolved by engaging with diverse clients across industries, embracing automation, and developing cutting-edge in-house tools and gadgets for high-quality output. As a registered member of ESOMAR, iris adheres to international guidelines and practices, keeping it ahead of the competition.

Mystery shopping is a powerful program for measuring brand performance and gauging the customer experience delivered by employees. It presents an opportunity for brands to engage customers and employees effectively, paving the way for an exceptional customer experience. In a competitive marketplace, it is a practical method to test and ensure above-average service quality.