Iris: Premier Market Research Agency in Pakistan
As a trusted market research agency in Pakistan, Iris helps businesses make data-driven decisions. Beyond basic consulting, we enable companies to unlock sustainable growth. Our primary goal is empowering clients through rigorous consumer insights. Additionally, our experts develop strong brand strategies and evaluate market opportunities across diverse industries. Feel free to explore our full range of market research services or contact our expert team today.
Mission
The mission of Iris centers on serving as a true partner to our clients, empowering them to make informed decisions. Through rigorous market research, we help companies execute strategies that drive long-term success, enhance brand value, and build meaningful customer connections.
Vision
Our Vision for Market Research in Pakistan
Our vision is a world where every business reaches its full potential. By delivering dependable data, we actively build a thriving corporate ecosystem across Pakistan and support all key stakeholders.
Vision
Our vision is a world where every business achieves its full potential. We envision a Pakistan with a strong business sector, guided by reliable data and committed to the well-being of all stakeholders.
Who We Are: A Top Market Research Agency in Pakistan
Uncovering Consumer Insights Through Market Research
At Iris, a passion for understanding consumer behavior drives everything we do. First and foremost, we combine the art and science of audience profiling. As a result, we bring real consumer stories to life. Businesses can subsequently build stronger brands, achieve service excellence, and foster empathetic leadership.
Driving Brand Success via Market Research in Pakistan
Currently, we stand at the forefront of consumer insights and brand activations across Pakistan. Over the years, Iris has evolved into a trusted advisor across diverse sectors.
On one hand, our research solutions give clients a clear macro-level view. On the other hand, we address individual customer needs with precision. Consequently, we help companies transform deep insights into actionable business strategies.
On one hand, our research solutions give clients a clear macro-level view. On the other hand, we address individual customer needs with precision. Consequently, we help companies transform deep insights into actionable business strategies.
Huma Maqsood
Managing Partner & Co-Founder
Serving as co-founder of Iris, Huma shapes strategic solutions that align with modern market research in Pakistan. Meanwhile, her leadership focuses on developing innovative research tools.
Indeed, these tools bridge the gap between brands and consumers. As a result of her strategic vision, our service portfolio has expanded while fueling steady company growth.
Extensive Background in Market Research & Leadership
Huma brings over 25 years of diverse industry experience to her role. Thus, she drives operational excellence across top-tier market research in Pakistan. Throughout her career, she has gained deep perspectives on people from all walks of life.
Beyond her work at Iris, she serves as Managing Partner for FranklinCovey Pakistan. This global brand transforms organizations by building exceptional leaders, teams, and workplace cultures. In her role as an international facilitator, Huma helps companies unlock the full potential of their workforce.
Community Impact and Market Research Leadership
Outside her corporate responsibilities, Huma sits on the boards of public sector organizations and actively supports charities focused on education and healthcare. In addition, her passion for food security led her to work directly with communities to build sustainable agricultural solutions.
Above all, she believes that leaders in market research in Pakistan should use their influence to uplift others. Through these initiatives, she aims to create lasting positive social change.
Huma holds a Master’s Degree in Business Administration from the University of Melbourne.
Huma Maqsood
Managing Partner & Co-Founder
As a co-founder of Iris, Huma has played a pivotal role in expanding solutions and strategically aligning them with the needs of the market research sector in Pakistan. Her leadership is characterised by the ability to develop and implement research solutions that aim to bridge the gaps between clients and their consumers. Her expertise has led to the development of a comprehensive suite of consumer research solutions, contributing to the exponential growth of iris.
This expertise stems from the various roles she has held throughout her career spanning over twenty-five years, providing her with an in-depth perspective on individuals from various walks of life. Huma is also the managing partner of FranklinCovey Pakistan, the national franchise of a global brand that transforms organisations by building exceptional leaders, teams, and cultures that get results. As an international trainer and facilitator for FranklinCovey Pakistan, she deeply values the role of culture and leadership in a company’s growth, assisting organisations in understanding how to bring the best out of their teams.
Huma sits on the board of various public sector organisations and gives back to the community by being a part of various charities focused on education and preventive healthcare. Her passion for agriculture and the need for food security in Pakistan has led her to work with different communities across the country, supporting them in developing indigenous solutions to this critical aspect.
Huma believes that each of us is destined to make a positive impact on the lives of others, embodying the essence of success in both our personal and professional endeavours. She emphasises that anything achievable within our sphere of influence should be dedicated to enhancing and assisting the lives of those around us.
Huma holds a Master's Degree in Business Administration from the University of Melbourne.
This expertise stems from the various roles she has held throughout her career spanning over twenty-five years, providing her with an in-depth perspective on individuals from various walks of life. Huma is also the managing partner of FranklinCovey Pakistan, the national franchise of a global brand that transforms organisations by building exceptional leaders, teams, and cultures that get results. As an international trainer and facilitator for FranklinCovey Pakistan, she deeply values the role of culture and leadership in a company’s growth, assisting organisations in understanding how to bring the best out of their teams.
Huma sits on the board of various public sector organisations and gives back to the community by being a part of various charities focused on education and preventive healthcare. Her passion for agriculture and the need for food security in Pakistan has led her to work with different communities across the country, supporting them in developing indigenous solutions to this critical aspect.
Huma believes that each of us is destined to make a positive impact on the lives of others, embodying the essence of success in both our personal and professional endeavours. She emphasises that anything achievable within our sphere of influence should be dedicated to enhancing and assisting the lives of those around us.
Huma holds a Master's Degree in Business Administration from the University of Melbourne.
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As a co-founder of iris, Huma shapes strategic solutions that align with the evolving market research sector in Pakistan. Her leadership focuses on developing research tools that bridge the gap between brands and consumers. As a result, her strategic vision has expanded our suite of research services and fueled the company’s steady growth.
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Extensive Professional Background
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Huma brings over 25 years of diverse industry experience to her role. Throughout her career, she has gained deep perspectives on people from all walks of life. Furthermore, she serves as Managing Partner for
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Community and Social Impact
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Beyond her corporate work, Huma sits on the boards of public sector organizations and actively supports charities focused on education and healthcare. In addition, her passion for food security has led her to work directly with communities across Pakistan to build sustainable, indigenous agricultural solutions. Above all, she believes that individuals should use their influence to uplift others and create lasting positive change.
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Huma holds a Master’s Degree in Business Administration from the University of Melbourne.
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Maryam Wazirzada
Managing Partner & Co-Founder
Maryam co-founded Iris to build the premier market research agency in Pakistan. For over two decades, she has guided the company’s strategic vision. Her work operates on principle-centered values, derived from the belief that ethical leadership leads to sustainable growth.
Under her direction, Iris strives to be recognized as the country’s most trusted partner. Therefore, as a leading consultant, trainer, and researcher, Maryam helps companies build strong brand equity by unlocking untapped potential.
Leadership Development & Market Research Consulting
In addition to leading an established market research in Pakistan, Maryam has spearheaded corporate training programs for over twenty years. As a Managing Partner at FranklinCovey Pakistan, she works directly with top executive teams. Consequently, she helps business leaders build high-performing cultures and advance human resource strategies.
Empowering Women in Market Research & Business
Globally, Maryam actively engages with international organizations that enforce research standards for every top market research agency in Pakistan. Earlier in her career, she taught as a visiting faculty member at top universities to inspire emerging business leaders.
Together, Maryam and Huma lead 100% women-owned enterprises. In this way, they actively contribute to gender parity and diversity across Pakistan’s corporate landscape.
Maryam holds a Master’s Degree in Business Administration from the University of Melbourne.
Why iris?
Nationwide Footprint
At the forefront of consumer insights and brand activations in Pakistan, iris has evolved into a trusted name across diverse sectors and industries.
25
years in
business
100+
cities
covered
400
iris minders
across Pakistan
International
Footprint
3
continents
5
countries
30+
solutions
Trusted by Leading Brands
What our clients say about us
iris communications is one of the best research agencies I’ve had the pleasure of working with. The client servicing is top notch, their turnaround time is outstanding and data quality is impeccable. Since 2022, iris has been my research partner of choice for all my strategic studies. Rabiya, Asim and Zahid always over deliver when it comes to timelines and overall support not just CMI but even the rand teams at NFL.
My first time working with iris communications to conduct a customer satisfaction survey was an outstanding experience. Iris has an exceptional team that surpassed my expectations with their meticulous attention to detail and reliability in terms of meeting deadlines. Their acumen for market research is above par. Would love to work with them again
I have worked in the research and consulting field as a strategist, and iris communications is one of my preferred partners for market research work. In addition to doing field work for us, they were the local partner for mystery shopping conducted. The work was always done with the highest level of professionalism with network based on local business practice. Working with iris communications was trustful, effective, and led us to insights that helped us and our clients improve their communications and customer satisfaction. Mr. Uzair’s team in particular was a great partner who gave his time to help us get the most out of our research and strategy building. will continue to work with iris communications and his great team.
iris communications is research partner of the bank for more than 4 years now. We’ve worked with many research agencies over the years, and I would rank iris communications as one of the most insightful and strategic teams with whom we’ve partnered. Their work has been to a consistently high standard and they are always willing to go the extra mile to ensure results. The skilled team of iris communications effectively communicates results, helped us better analyze our business insights and performance. They consistently provide the goods: analysis, advice, understanding, support, great attitude and a superb service. They are active listeners understanding our unique requirements, able to improvise when requested. It has been a very enriching experience working them. I highly recommend their expertise and integrity.
Working with iris has been one of the most splendid experiences. Their excellent understanding of our business needs and client centered approach helped us in garnering many useful insights to build purposeful people centric brands at Colgate Palmolive Pakistan.
iris communications is our long-term partner in mystery shopping and other quantitative and qualitative studies. They are amazing team to work with, truly professional and competent.. Always available and flexible to changes and effort. Keep up the work team iris.
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