GENCEPTION- Empathy Mapping of Pakistani

A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such ...

by : Admin January 1

The Evolution of Motherhood

Stereotypically, mothers are painted to be as those who stay at home and work towards building the lives of those around them – be it ...

by : Admin October 9

Achieving Milestones, Making Memories

With its delivery of exemplar services to its clients, iris communications was chosen among the vast pool of research agencies in the country, to ...

by : Admin June 12

Marketing in a Millennial’s World

Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its ...

by : Admin May 20

iris communications - Strategic Planning

Taking on a new focus in strategic planning for 2019, iris communications’ called upon its strategic group to participate in its Strategic Planning Annual Conference ...

by : Admin February 19