A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such ...
by : Admin January 1iris communications, a leading provider of market research and brand activation services is celebrating its 20th anniversary. The company has transformed from a two-person startup into one of Pakistan’s trusted enterprise that ...
Mobile banking is one of the methods of branchless banking, in which a customer does not have to visit their bank’s branch to perform a financial transaction. Pakistan is one of the countries with exceptional growth in the market of mobile ...
Launch of mobile phones in Pakistan has been the most successful venture technology wise. This mobile phone industry has been growing since its arrival in Pakistan and it has not turned back since then. Mobile phones are now an important ...
When considering how to launch a new product, one needs to be aware that a serious strategy is needed for a successful product launch. Product launch needs to be exciting and informative. Here are some suggestions on how to launch ...
Really helpful, being a blogge