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    • COVID-19 The New Normal
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    • The Positive Note-Pakistan During COVID-19
    • GENCEPTION- Empathy Mapping of Pakistani
    • COVID-19 The New Normal
      COVID-19 The New Normal

      by : Admin April 10
    • Perception Study on COVID-19
      Perception Study on COVID-19

      by : Admin April 6
    • iris communications Newsletter COVID-19
      iris communications Newsletter COVID-19

      by : Admin March 25
    • The Positive Note-Pakistan During COVID-19
      The Positive Note-Pakistan During COVID-19

      by : Admin March 25
    • GENCEPTION- Empathy Mapping of Pakistani Millennials
      GENCEPTION- Empathy Mapping of Pakistani

      A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such ...

      by : Admin January 1
    • COVID-19 The New Normal
      COVID-19 The New Normal April 10 0 Comments
    • Perception Study on COVID-19
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    User Base of Telco’s In Pakistan

    by : Admin
    March 4
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    in : Pakistan Telecom
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    User Base of Telco’s In Pakistan

    Pakistan telecom sector increased the number of mobile broadband subscriptions by 58% over the previous month as the subscriber base stood 10 million at the end of January 2015. The total number of 3G subscriptions increased to 9 million at the ...

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    Winning Clients and Building Business with Decision-Oriented Documents by Ms. Hope Mandel

    by : Admin
    February 14
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    in : News & Updates
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    Winning Clients and Building Business with Decision-Oriented Documents by Ms. Hope Mandel

    This week iris held a training program for its research and client service teams. The training program, titled "Winning Clients and Building Business with Decision-Oriented Documents” was a customized training to help executives to improve the effectiveness of the documents ...

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    What is Market Research?

    by : Admin
    February 4
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    in : Marketing research
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    What is Market Research?

    To have a successful business, one needs to learn about its customers, its competitors and the industry. For a company to meet its business objectives, it has to find out what his customers require and then identify the best possible ...

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    Huma Maqsood

    Huma Maqsood

    Managing Partner

    Maryam Wazirzada

    Maryam Wazirzada

    Managing Partner

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