iris communications, a leading provider of market research and brand activation services is celebrating its 20th anniversary. ...
by : Admin July 21The PML-N government has unveiled its fifth budget with a total outlay of Rs4.75 trillion for the fiscal year 2017-18. The country’s economy has gone ...
by : Admin May 31The United Nations Sustainable Development Solutions Network has been publishing The World Happiness Report annually since 2012. This year The World Happiness Report 2017 looks ...
by : Admin April 18iris communications conducted its Strategic Planning Annual Conference (SPAC) on 4th February 2017, in Lahore. The strategic groups of iris communications consisting of managers and ...
by : Admin February 8The focus group is a qualitative research technique used to collect data through group interaction on a topic or product determined ...
by : Admin January 30The fashion and apparel industry in Pakistan is experiencing accelerated growth and youth which comprise approximately 32 percent of Pakistan’s population appear to be the guiding force behind it. In recent years, the apparel sector has witnessed entry of some ...
The people in Pakistan are quickly catching up on their adoption of technology, especially the mobile phones. During the first quarter of fiscal year 2015, the import of smartphones in Pakistan has seen a tremendous growth of 124 percent year ...
As their name suggests Microfinance banks are financial institutions, which extend small amounts of loans to poor people. Microfinance banks were established as a result of the prevailing needs of the society and to help out the poor gain access ...
Since the arrival of internet business world has been changed significantly. The Internet has enabled the consumers to interact with different businesses by one click. Online shopping is an emerging phenomena in Pakistan and day by day it is strengthening ...
Contrary to developed world, in Pakistan the customer input is hardly invited in planning of current and future services. As a matter of fact, service quality and customer satisfaction are not regularly assessed by the companies in Pakistan. The following facts ...
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