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    • COVID-19 The New Normal
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    • The Positive Note-Pakistan During COVID-19
    • GENCEPTION- Empathy Mapping of Pakistani
    • COVID-19 The New Normal
      COVID-19 The New Normal

      by : Admin April 10
    • Perception Study on COVID-19
      Perception Study on COVID-19

      by : Admin April 6
    • iris communications Newsletter COVID-19
      iris communications Newsletter COVID-19

      by : Admin March 25
    • The Positive Note-Pakistan During COVID-19
      The Positive Note-Pakistan During COVID-19

      by : Admin March 25
    • GENCEPTION- Empathy Mapping of Pakistani Millennials
      GENCEPTION- Empathy Mapping of Pakistani

      A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such ...

      by : Admin January 1
    • COVID-19 The New Normal
      COVID-19 The New Normal April 10 0 Comments
    • Perception Study on COVID-19
      Perception Study on COVID-19 April 6 0 Comments

    Marketing in a Millennial’s World

    by : Admin
    May 20
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    in : Customer Service , Entrepreneurship , Marketing research , Pakistan , Qualitative Research , Quantitative
    6
    Marketing in a Millennial’s World

    Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its highest percentage of young people ever recorded in its history. They are a tough-minded, resilient ...

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    The Fashion And Apparel Industry Of Pakistan

    by : Admin
    January 8
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    in : Customer Service , Entrepreneurship , Marketing research , Pakistan
    6
    The Fashion And Apparel Industry Of Pakistan

    The fashion and apparel industry in Pakistan is experiencing accelerated growth and youth which comprise approximately 32 percent of Pakistan’s population appear to be the guiding force behind it. In recent years, the apparel sector has witnessed entry of some ...

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    The Rise of Mobile Money in Pakistan

    by : Admin
    November 11
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    in : Customer Service , Marketing research , Pakistan , Pakistan Telecom
    0
    The Rise of Mobile Money in Pakistan

    The people in Pakistan are quickly catching up on their adoption of technology, especially the mobile phones. During the first quarter of fiscal year 2015, the import of smartphones in Pakistan has seen a tremendous growth of 124 percent year ...

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    Prospects of Microfinance in Pakistan

    by : Admin
    August 21
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    in : Customer Service , Entrepreneurship , Pakistan
    1
    Prospects of Microfinance in Pakistan

    As their name suggests Microfinance banks are financial institutions, which extend small amounts of loans to poor people. Microfinance banks were established as a result of the prevailing needs of the society and to help out the poor gain access ...

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    Online Shopping Behaviour of Pakistani Consumers

    by : Admin
    April 8
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    in : Customer Service , Entrepreneurship , Marketing research , Pakistan
    2
    Online Shopping Behaviour of Pakistani Consumers

    Since the arrival of internet business world has been changed significantly. The Internet has enabled the consumers to interact with different businesses by one click. Online shopping is an emerging phenomena in Pakistan and day by day it is strengthening ...

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    The Pursuit of Customer Service Excellence

    by : Admin
    February 8
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    in : Customer Service
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    The Pursuit of Customer Service Excellence

    Contrary to developed world, in Pakistan the customer input is hardly invited in planning of current and future services. As a matter of fact, service quality and customer satisfaction are not regularly assessed by the companies in Pakistan. The following facts ...

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    Huma Maqsood

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    Maryam Wazirzada

    Maryam Wazirzada

    Managing Partner

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