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    • We Have Just Turned 20!
      We Have Just Turned 20!

      iris communications, a leading provider of market research and brand activation services is celebrating its 20th anniversary. ...

      by : Admin July 21
    • A Synopsis of Federal Budget 2017-18
      A Synopsis of Federal Budget

      The PML-N government has unveiled its fifth budget with a total outlay of Rs4.75 trillion for the fiscal year 2017-18. The country’s economy has gone ...

      by : Admin May 31
    • World Happiness Index 2017
      World Happiness Index 2017

      The United Nations Sustainable Development Solutions Network has been publishing The World Happiness Report annually since 2012. This year The World Happiness Report 2017 looks ...

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      iris communications’ Strategic Planning Annual

      iris communications conducted its Strategic Planning Annual Conference (SPAC) on 4th February 2017, in Lahore. The strategic groups of iris communications consisting of managers and ...

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      Using Focus Group in Market

      The focus group is a qualitative research technique used to collect data through group interaction on a topic or product determined ...

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    Interviewing Children and Young People

    by : Admin
    February 8
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    in : Qualitative Research
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    Interviewing Children and Young People

    An article “INTERVIEWING CHILDREN AND YOUNG PEOPLE”, published by ESOMAR highlighted few of the vulnerabilities which a research company may encounter during the study in which children and young people participate. The major postulates of the ...

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