A big portion of market research is dedicated to understanding consumer frustrations and pain points, and one can’t help but empathize when coming across such emotions. In essence, empathy maps help place a focus on users, by putting product designers/marketers ...
Stereotypically, mothers are painted to be as those who stay at home and work towards building the lives of those around them – be it their children, husband or in-laws – rather than dedicating a part of their life to ...
With its delivery of exemplar services to its clients, iris communications was chosen among the vast pool of research agencies in the country, to collaborate on a project with an international client. The objective of said project was ...
Millennials are a force to be reckoned with. Accounting for a hefty sixty-four percent of the total population of Pakistan, the nation is witnessing its highest percentage of young people ever recorded in its history. They are a tough-minded, resilient ...
The PML-N government has unveiled its fifth budget with a total outlay of Rs4.75 trillion for the fiscal year 2017-18. The country’s economy has gone past the 5% threshold this year and has grown at 5.3%, the government has now ...
The United Nations Sustainable Development Solutions Network has been publishing The World Happiness Report annually since 2012. This year The World Happiness Report 2017 looks at trends in the data measuring how highly people evaluate their lives on ...
The focus group is a qualitative research technique used to collect data through group interaction on a topic or product determined by the researcher. The focus group comprises typically 6 to 10 people who are unfamiliar ...
Here, the research findings of the nationwide Tele Survey is shared, which was carried out by iris communications to access the performance of public offices. The nationwide poll was conducted in the month of December 2016. The opinion poll aims in assessing ...
Here, the findings of a perception study is shared, which was carried out in 23 districts of Khyber Pakhtunkhwa (KPK) in the months of July/August 2016. This study analyzes the half term performance of PTI lead government in KPK from ...
The PML-N government has unveiled its fourth budget on Friday, June 3 2016 with a total outlay of Rs 4.42 trillion for the fiscal year 2016-17, indicating 7 percent increase over the outgoing fiscal year. This is a deficit budget ...
Managing Partner
Managing Partner
Really helpful, being a blogge